{"id":3610,"date":"2026-02-27T15:48:13","date_gmt":"2026-02-27T15:48:13","guid":{"rendered":"https:\/\/resource.syncuppro.com\/blog\/?p=3610"},"modified":"2026-02-27T15:50:17","modified_gmt":"2026-02-27T15:50:17","slug":"why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge","status":"publish","type":"post","link":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/","title":{"rendered":"Why Startups Struggle With ISO 27001 and SOC 2 (A Breakdown of Common Challenge)"},"content":{"rendered":"

Big deals can slow down fast when a customer asks one simple question: Do you have ISO 27001 or SOC 2?<\/span><\/p>\n

For many startups, that question creates stress. Teams suddenly have to prove their security while still building products, fixing bugs, and growing the business. What sounds like a quick requirement often turns into months of extra work across engineering, IT, HR, and leadership.<\/span><\/p>\n

The pressure keeps growing. ISO reported 71,549 valid ISO\/IEC 27001 certificates worldwide, covering<\/span> 120,128 certified sites<\/span><\/a> as of December 31, 2022. That means startups often compete with companies that already have mature security programs. SOC 2 adds more complexity because a Type II report typically assesses whether security controls operated<\/span> consistently over 6 to 12 months<\/span>.<\/span><\/p>\n

The good news is that startups struggle with ISO 27001 and SOC 2 for very predictable reasons. This article explains the most common problems and helps you understand how to avoid turning compliance into a never-ending fire drill.<\/span><\/p>\n

Why ISO 27001 and SOC 2 Feel Harder than Expected?<\/b><\/h2>\n

Many startups think compliance is mostly paperwork. Write a few policies, buy some tools, pass an audit, and move on.<\/span><\/p>\n

That\u2019s not how ISO 27001 or SOC 2 really work.<\/span><\/p>\n

ISO 27001 expects a company to run security as an ongoing system. This system is called an Information Security Management System, or ISMS. It means you must:<\/span><\/p>\n

    \n
  1. Decide what systems and data you are protecting<\/span><\/li>\n
  2. Identify risks<\/span><\/li>\n
  3. Choose controls to reduce those risks<\/span><\/li>\n
  4. Follow those controls consistently<\/span><\/li>\n
  5. Review what\u2019s working and what\u2019s not<\/span><\/li>\n
  6. fFix problems and improve over time<\/span><\/li>\n<\/ol>\n

    For startups, this is hard because many processes live in people\u2019s heads. Things get done, but they aren\u2019t always written down or repeated the same way every time.<\/span><\/p>\n

    SOC 2 is less about planning and more about proof. Auditors want to see that your controls actually worked, again and again, over months.<\/span><\/p>\n

    For a SOC 2 Type II report, it\u2019s not enough to say, \u201cWe do access reviews.\u201d You must show that you did them on schedule, followed the same steps, and kept records.<\/span><\/p>\n

    Startups change fast. Teams grow, systems move, and priorities shift. That makes consistency difficult.<\/span><\/p>\n

    Startups are built to move quickly. ISO 27001 and SOC 2 are built for stability and repeatability. That difference is why compliance often feels heavy and slow when teams are not prepared.<\/span><\/p>\n

    Scope and Prioritization Mistakes that Slow Everything Down<\/b><\/h3>\n

    Many compliance projects fail early because of poor decisions about scope and priorities.<\/span><\/p>\n

    Starting for the wrong reasons<\/b><\/h4>\n

    Some startups begin ISO 27001 or SOC 2 only because a deal is about to fall through. A customer asks for a report or certificate, timelines tighten, and the goal becomes passing the audit as fast as possible. When compliance is approached as a reactive measure rather than a strategic initiative, teams hasten to demonstrate progress without thoroughly comprehending the nature of what they are developing.<\/span><\/p>\n

    This typically manifests as generic policy templates replicated from online sources, controls implemented without well-defined objectives, and teams being instructed to generate evidence they do not comprehend. Engineers and operators perceive their tasks as merely fulfilling requirements rather than actively enhancing security. Without a well-defined purpose for pursuing ISO or SOC 2, the process appears arduous, perplexing, and misaligned with genuine business objectives.<\/span><\/p>\n

    Choosing the wrong framework first<\/b><\/h4>\n

    Not every startup needs the same framework at the same stage. Some teams pick ISO 27001 because it sounds more official, only to learn that most of their customers actually expect SOC 2. Others start with SOC 2 because it is common in SaaS, then struggle in markets where ISO is the standard signal of trust.<\/span><\/p>\n

    Another common mistake is trying to do both at the same time with a small team. Each framework has overlap, but they also have different structures, expectations, and audit styles. Choosing the wrong starting point or taking on too much at once can add months of work and delay sales instead of speeding them up.<\/span><\/p>\n

    Scopes that are too broad to sustain<\/b><\/h4>\n

    In an effort to avoid audit risk, some startups include almost everything in scope. They bring in all systems, all teams, and all environments, hoping that a large scope will look more impressive or safer to auditors and customers.<\/span><\/p>\n

    In reality, a broad scope multiplies the work. More systems mean more controls to design and monitor. More teams mean more people to train, review, and collect evidence from. Every extra component increases the chance that something will be missed. Over-scoping often leads to burnout, missed deadlines, and last-minute fixes that create even more stress.<\/span><\/p>\n

    Scopes that are too narrow to satisfy buyers<\/b><\/h4>\n

    Other startups swing in the opposite direction. They limit scope as much as possible to move quickly and reduce effort. Critical systems or teams may be excluded, especially if they are messy or still changing.<\/span><\/p>\n

    Even if this strategy passes an audit, it may not work in practice. Customers may review the scope and decide the report does not cover what they care about, such as production systems or customer data. In those cases, the startup ends up doing the work twice, once for the audit and again to meet buyer expectations.<\/span><\/p>\n

    Timelines that ignore evidence windows<\/b><\/h4>\n

    One of the most common planning mistakes is treating compliance like a short project. Teams set aggressive deadlines, assuming that once policies are written and controls are designed, the audit can begin.<\/span><\/p>\n

    SOC 2 Type II does not work that way. Auditors must see that controls are operated consistently over time. That means access reviews, monitoring, approvals, and other activities must already have a history. When teams realize this too late, timelines fall apart, evidence windows restart, and confidence in the project drops.<\/span><\/p>\n

    Startup Operating Models that Conflict with Audit Expectations<\/b><\/h3>\n

    Startup operating models can clash with audit expectations, even when the scope is correct. Startups prioritize speed and flexibility, whereas audits require structure, consistency, and clear accountability. A mismatch causes friction throughout the compliance process.<\/span><\/p>\n

    Unclear ownership for key controls<\/b><\/h4>\n

    Unclear ownership is also a common problem. Auditors expect each control to have a specific owner but startups frequently rely on shared responsibilities. Basic questions such as who approves access, reviews logs, manages vendors, and handles incidents may have inconsistent answers. Controls are applied inconsistently, and evidence becomes unreliable when ownership is unclear.<\/span><\/p>\n

    Security becomes the bottleneck<\/b><\/h4>\n

    Another challenge is concentrating all security work on one person. When a single individual is responsible for policies, evidence, and reviews, they quickly become a bottleneck. Tasks get delayed, routines are skipped, and audit readiness suffers. Compliance works better when responsibility is shared across teams and built into daily workflows.<\/span><\/p>\n

    Missing recurring routines that auditors test<\/b><\/h4>\n

    Startups also struggle with consistency. Auditors look for recurring activity, not one-time efforts. Tasks like access reviews, vulnerability scanning, and incident response must happen on a regular schedule. Doing them once is not enough.<\/span><\/p>\n

    Change management and SDLC controls that break velocity<\/b><\/h3>\n

    Finally, frequent system changes add pressure. Startups evolve constantly, but audits expect changes to be tracked and reviewed. Lightweight processes such as simple approvals, tickets, and logs can add structure without slowing teams down.<\/span><\/p>\n

    Evidence and Systems Gaps that Create Audit Failures<\/b><\/h3>\n

    When evidence is weak or inconsistent, even good security practices can look unreliable.<\/span><\/p>\n

    The proof problem and weak audit trails<\/b><\/h4>\n

    Auditors expect clear, traceable evidence for every key control.<\/span><\/p>\n

    Problems arise when important actions are handled informally. Access approvals often happen in chat messages or quick conversations. Exceptions are made during busy periods but never written down. Policies say one thing, while teams behave differently in practice. Access is added or removed without a proper log.<\/span><\/p>\n

    From an audit perspective, none of this counts unless it is recorded. If there is no record, there is no proof, and if there is no proof, the control is treated as if it never happened.<\/span><\/p>\n

    Fragmented tools and messy evidence capture<\/b><\/h4>\n

    In most startups, work is spread across many tools. Tickets live in one system, code changes in another, cloud logs in several consoles, and approvals in chat threads. Evidence ends up scattered, incomplete, or hard to connect. When audit time arrives, teams scramble to pull screenshots, recreate timelines, and explain gaps.<\/span><\/p>\n

    Missing timestamps, unclear context, and inconsistent formats lead to repeated questions from auditors and longer review cycles. Strong programs avoid this by designing workflows where evidence is created naturally as part of everyday work, not gathered at the last minute.<\/span><\/p>\n

    Cloud complexity and identity maturity gaps<\/b><\/h4>\n

    Fast-growing cloud environments introduce hidden risk.<\/span><\/p>\n

    Shared accounts are used for convenience. Multi-factor authentication is applied unevenly. Admin access spreads wider than intended and is rarely reviewed. Logging is enabled inconsistently, and offboarding steps are rushed or skipped when employees leave quickly. Identity sits at the center of most security controls, so when identity management is weak, it affects access control, monitoring, incident response, and change management simultaneously.<\/span><\/p>\n

    These gaps are some of the most common audit findings.<\/span><\/p>\n

    Vendor sprawl and third party risk overload<\/b><\/h4>\n

    Startups rely heavily on third-party tools to move fast. Each new vendor becomes part of the security environment and adds new responsibility. Teams must track which vendors handle sensitive data, review their security posture, manage contracts, and ensure proper offboarding when tools are replaced. This work grows quietly over time and is often underestimated. When vendor oversight is informal or undocumented, auditors quickly flag it as a risk.<\/span><\/p>\n

    Cost and opportunity tradeoffs that teams underestimate<\/b><\/h4>\n

    Compliance costs much more than the audit invoice. It pulls engineering time away from product work, adds operational overhead, and increases spending on tools and services. It can also slow down decisions as teams add reviews and approvals.<\/span><\/p>\n

    For SOC 2 Type II in particular, the cost does not end after the report is issued. Controls must keep running, evidence must keep being collected, and gaps must be fixed continuously. Teams that underestimate this ongoing effort often struggle to maintain compliance after the first audit.<\/span><\/p>\n

    Conclusion<\/b><\/h3>\n

    Startups struggle with ISO 27001 and SOC 2 because these frameworks demand something startups are still learning to build: consistency, structure, and proof at scale.<\/span><\/p>\n

    ISO 27001 and SOC 2 are not one-time projects. They are operating models. They require clear scope decisions, shared ownership, recurring routines, and systems that create audit-ready evidence as part of everyday work.<\/span><\/p>\n

    When teams treat compliance as a rush job or a checkbox, it quickly turns into a drain on time, morale, and momentum. When they treat it as a foundation for growth, it becomes much more manageable.<\/span><\/p>\n

    The difference often comes down to guidance. Many startups need experienced, practical help that understands startup reality and can design lean, sustainable compliance programs.<\/span><\/p>\n

    That\u2019s where Syncuppro comes in.<\/span><\/p>\n

    Syncuppro connects startups with trusted freelance compliance experts who have real-world experience helping growing teams navigate ISO 27001 and SOC 2. Instead of generic templates or bloated projects, you get focused support tailored to your scope, customers, and stage.<\/span><\/p>\n

    When done right, compliance stops being a fire drill. It becomes a competitive advantage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Big deals can slow down fast when a customer asks one simple question: Do you have ISO 27001 or SOC 2? For many startups, that question creates stress. Teams suddenly have to prove their security while still building products, fixing bugs, and growing the business. What sounds like a quick requirement often turns into months…<\/p>\n","protected":false},"author":1,"featured_media":3192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[102],"class_list":["post-3610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iso-27001","tag-iso-27001"],"yoast_head":"\nWhy Startups Struggle With ISO 27001 and SOC 2 | Syncuppro<\/title>\n<meta name=\"description\" content=\"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Startups Struggle With ISO 27001 and SOC 2 | Syncuppro\" \/>\n<meta property=\"og:description\" content=\"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Syncuppro Blog Prod\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T15:48:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T15:50:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Syncuppro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syncuppro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/\",\"url\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/\",\"name\":\"Why Startups Struggle With ISO 27001 and SOC 2 | Syncuppro\",\"isPartOf\":{\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png\",\"datePublished\":\"2026-02-27T15:48:13+00:00\",\"dateModified\":\"2026-02-27T15:50:17+00:00\",\"author\":{\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/#\/schema\/person\/1f359dd00485708f73f4e298dddc5fff\"},\"description\":\"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage\",\"url\":\"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png\",\"contentUrl\":\"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png\",\"width\":2240,\"height\":1260,\"caption\":\"Compliance Without Borders (The Freelancer Revolution)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/resource.syncuppro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Startups Struggle With ISO 27001 and SOC 2 (A Breakdown of Common Challenge)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/#website\",\"url\":\"https:\/\/resource.syncuppro.com\/blog\/\",\"name\":\"Syncuppro Blog Prod\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/resource.syncuppro.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/resource.syncuppro.com\/blog\/#\/schema\/person\/1f359dd00485708f73f4e298dddc5fff\",\"name\":\"Syncuppro\",\"sameAs\":[\"http:\/\/ec2-34-207-139-230.compute-1.amazonaws.com\/blog\"],\"url\":\"https:\/\/resource.syncuppro.com\/blog\/author\/syncwpadmin-uat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Startups Struggle With ISO 27001 and SOC 2 | Syncuppro","description":"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Why Startups Struggle With ISO 27001 and SOC 2 | Syncuppro","og_description":"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.","og_url":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/","og_site_name":"Syncuppro Blog Prod","article_published_time":"2026-02-27T15:48:13+00:00","article_modified_time":"2026-02-27T15:50:17+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png","type":"image\/png"}],"author":"Syncuppro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Syncuppro","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/","url":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/","name":"Why Startups Struggle With ISO 27001 and SOC 2 | Syncuppro","isPartOf":{"@id":"https:\/\/resource.syncuppro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage"},"image":{"@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png","datePublished":"2026-02-27T15:48:13+00:00","dateModified":"2026-02-27T15:50:17+00:00","author":{"@id":"https:\/\/resource.syncuppro.com\/blog\/#\/schema\/person\/1f359dd00485708f73f4e298dddc5fff"},"description":"Learn why startups struggle with ISO 27001 and SOC 2, common mistakes teams make, and how to build a sustainable compliance program without slowing growth.","breadcrumb":{"@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#primaryimage","url":"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png","contentUrl":"https:\/\/resource.syncuppro.com\/blog\/wp-content\/uploads\/2024\/09\/Version-6-3.png","width":2240,"height":1260,"caption":"Compliance Without Borders (The Freelancer Revolution)"},{"@type":"BreadcrumbList","@id":"https:\/\/resource.syncuppro.com\/blog\/why-startups-struggle-with-iso-27001-and-soc-2-a-breakdown-of-common-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resource.syncuppro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Startups Struggle With ISO 27001 and SOC 2 (A Breakdown of Common Challenge)"}]},{"@type":"WebSite","@id":"https:\/\/resource.syncuppro.com\/blog\/#website","url":"https:\/\/resource.syncuppro.com\/blog\/","name":"Syncuppro Blog Prod","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resource.syncuppro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/resource.syncuppro.com\/blog\/#\/schema\/person\/1f359dd00485708f73f4e298dddc5fff","name":"Syncuppro","sameAs":["http:\/\/ec2-34-207-139-230.compute-1.amazonaws.com\/blog"],"url":"https:\/\/resource.syncuppro.com\/blog\/author\/syncwpadmin-uat\/"}]}},"_links":{"self":[{"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/posts\/3610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/comments?post=3610"}],"version-history":[{"count":1,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/posts\/3610\/revisions"}],"predecessor-version":[{"id":3611,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/posts\/3610\/revisions\/3611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/media\/3192"}],"wp:attachment":[{"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/media?parent=3610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/categories?post=3610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resource.syncuppro.com\/blog\/wp-json\/wp\/v2\/tags?post=3610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}